Is there any other industry where competitors actually run-down their opponents to such an extent as FR does.
You mean you have never seen the ads the Bearded one used to run against BA ?
http://www.marketingmagazine.co.uk/n...CMP=ILC-SEARCH
Virgin uses BA gaffe in latest ad campaign | Media | MediaGuardian
The print media campaign after BA was found guilty of pinching Virgin passengers was along the lines of "Virgin, even the Judges award us ahead of BA" etc etc