Don't make the mistake of thinking we Pilots are happy about these slogans or think they are funny. It is quite embarrassing and humiliating to turn up somewhere in Europe with a slogan that offends everyone from the Air Traffic Control to the baggage handlers, we often end up bearing the brunt of their ill feelings. This super aggressive attitude to everything and everyone is counter productive sometimes. It's why we get delaying vectors into Madrid and Iberia get preferential treatment, Management fail to see that it ends up being counter productive!