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Old 24th Mar 2009, 16:03
  #756 (permalink)  
davidjohnson6
 
Join Date: Sep 2008
Location: Blighty
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silverstreak and all the other doom-mongers...

Imagine yourself as CEO of BA. If a merger with IB is so bad, what *strategic* action would you take now (not 5 years ago) to ensure that BA has a long-term profitable survival, noting that

1) BA is essentially a network airline and needs to make a profit from this sort of activity
2) BA has a big pension shortfall and will have difficulty getting finance for fleet renewal until this pension hole is filled
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