I found this recent comment from ANZ's CEO Rob Fyfe interesting:
'We don't talk about vision or mission or that kind of thing but we do have a character in the company that we do talk about, and one of the attributes is to "be yourself". There's a lot to be said for being yourself, rather than create a facade.'
I'm sure that was not directed at the French, but it would fit. Too much swaggering and too little substance, in my opinion.