VR, me thinks you aren't a member. If you were you might have graced us with your thoughts many weeks ago when this first turned up elsewhere.
The non AOA members at CX are having a tough time buying into the fact that their precious management is trying to steal from them. Don't underestimate these guys. Your comment about their capabilities is a bit naive. The management at CX are very capable, of many things, including hiring the likes of Freehills to help them with their dirty work.