That may be the case with washing machines or cars but in the airline world it just doesn't work like that. The stronger airline (ie the one that can stand the finacial pain long enough) will prevail and is then it is nigh on impossible for a competitor to set up on the route unless, of course, that airline is bigger and can take more pain than the previous victor. Flybe is unassailable in the UK market and it is the passenger that suffers where there is no choice. One can glibly talk about 'improving service' but the laws of winning and losing on routes is more basic than that and comes down to price. That is the bottom line for the majority of passengers. And when there is no competition there is only one price; that is why monopoly is not good.