It is no secret that selecting Adelaide as a base is considered by all in the industry (and the business sector) as a major mistake, especially for a LCC looking to tap into increasing traffic growth (ADL has the lowest of the top six), not business travel. That raises the issue of customer loyalty and return business however, Tiger does not have a loyalty reward system in place anyway.
Tiger has already abandoned DRW and NTL therefore, if ADL doesn’t work it follows that it will also be abandoned.
Not to mention the huge costs of setting up these "hubs" every few years, how on earth can they escape the red? Establishing a solid base in Melbourne for the first few years would seem more ideal, like what they have done in Singapore. Instead they are running around the country, looking for dumped capacity etc..Routes like Adelaide-Hobart struggle according to Godfrey on a E170 and are not money makers, now how the heck are TT going to fair on 180seat bus? The same for Canberra.....
Brisbane Tiger,
Brisbane.