Reality
Wardog
I believe that is a much more realistic view.
Christmas drinks with some of the older Tiger blokes recently resulted in their head in hand, and not because of the hangover. While they remain very loyal to Tiger and believe in the potential it has, I note their deep frustration and concern with the direction of the company.
It is no secret that selecting Adelaide as a base is considered by all in the industry (and the business sector) as a major mistake, especially for a LCC looking to tap into increasing traffic growth (ADL has the lowest of the top six), not business travel. That raises the issue of customer loyalty and return business however, Tiger does not have a loyalty reward system in place anyway.
Tiger has already abandoned DRW and NTL therefore, if ADL doesn’t work it follows that it will also be abandoned.
Apparently the next step after ADL is, well nothing.
Australians are rather gun-shy of Airlines that look shakey…