Hey guys, I have just had a brilliant business idea....can't fail....
I am going to start a flight training orginisation, and offer people courses in learning to fly....yip you guessed it, aeroplanes. But wait, I have done my market research and if I name my company after some famous university town I will corner a section of the market of intellectually stunted people who only go for a name.......BRILLIANT!!!....But wait there's more, I will charge them almost 80% more for the course than the other place down the road!!!!!! BRILLIANT.....they will be thowing money at us!!!! I guess we have some connections in the airlines, so we could offer them the chance of an interview though.....Ooooooooh, I just had another idea, we can offer them a type rating and charge them another £20k......
But wait, there's more, once they have finished their course they will only have 190 hours...BRILLIANT, more profit..... AND they won't even be allowed to fly a simple little C172 by themselves to show off their newly aquired license.......
Dear potential share holders, don't you just love the way the locals fall for a name....this time next year we will be millionaires!!!!