What could be the business plan?
- Set up an unofficial website to (allegedly) help inform on armed forces careers?
- Link it with experienced forces personnel, forums and chat?
- Insert other job and career opportunities?
- Include a CV centre?
- stand back and wait, having created the Pull effect?
All the above and more.
One word that springs to mind is resettlement? A word that is often synonymous with a poor resettlement for many service personnel. I think this new site caters for people needing advice which you don't often get in the Forces, unless you look for it!
Come on, you're British. 10 Reasons to date a soldier is pure cheese and that's the whole point. right?