Battlefield visits
Does seem to be the market they are going for:
Meanwhile, the historical events of WWI and WWII are now included on the national curriculum leading to an increase in educational battlefield breaks for schools. Ian Doubtfire, Managing Director of Jet2, said: “This is a really exciting destination for us and we are proud to offer the first direct scheduled flights to Albert from the UK. “Battlefield breaks are becoming tremendously popular within the tourism industry and we anticipate the vast majority of passengers flying to Albert will be travelling there to see the sights and experience the history of key events during World War I. We will be offering two flights a week allowing four-night midweek breaks, which will believe will be extremely popular with schools, and three-night weekend breaks geared more towards independent travellers. However, we also believe that the likes of Amiens and Lille will prove to be popular destinations and not forgetting, because it’s such a short flight, Albert is a fantastic gateway to explore the rest of Northern France.”
Surprised they didn't go for Lille instead, seeing as Leeds & Lille are twinned? (The relationship between Leeds and Lille dates back to 1968 and formed the centrepiece of the Yorkshire region Nord exchange programme.) I know BMI did try LBA-LIL for a while but they did not give it time to grow.