I was recently in my bank in Windsor and happened to overhear a young woman asking about loans for flight training; a quick chat later I gleamed she was on an offer from CTC, thought Oxford was the best and didn't like to read PPRuNe as its too negative, didn't know about CTC/Easy's large hold pool etc....
says it all guys, your target audience has long since logged off.
As Tupues says, maybe if you cut & paste just one more story of economic doom like its some underground news story they'll all start to listen? You can lead a horse to water...