Full report here:
http://www.aaib.dft.gov.uk/cms_resou...EU%2011-08.pdf
No wind so the landing direction probably wasn't obvious, especially if you are panicking about large amounts of sink and haven't seen any traffic in the circuit.
My take is that if you have not requested permission to land at an active airfield then you shouldn't be landing on the runway at all - land to the side or elsewhere as necessary. Treat it as a field landing.