Ah but didn't they all laugh at him when he left his fuel unhedged. How unsophisticated!
But, in fairness, they did get it right. Their timing mightn't have been great but they did expect a reduction in oil which has materialised...... That's business, you can only forecast and predict so much and you will make mistakes. It's how you work around it that matters and I think the no fares, no taxes is a great idea. He keeps occupied seat numbers up that would have otherwise been unoccupied while taking custom from other airlines over winter months. Genius if you ask me....