Islasdad,
You're absolutely spot on.
FOK,
I fear you may be a little nieve as to the potential damage media speculators such as PaddyPower can wield. I watched the threads build here for a week about Excel (RIP) before the BBC started reporting it. Excel lasted 5 more days.
Personally, I think that PaddyPower could be sued if a direct link can be seen regarding the health of a company prior to & after their company name appears on PP's site should the company suffer loss of bookings or, heaven forbid, fail.
That would make the Pikey's panic a bit, & hopefully realise the ramifications of their actions.