Other measures proposed by the Government include a more organised approach to homecoming parades, a "Veteran's Card" to give returning soldier access to special perks and privileges, and a relaxing of media rules to allow soldiers to talk more openly to local newspapers.
Jesus F Christ. Homogonised state standardised celebrations.. creepy. Best not say too much in case the wrong person is reading my contra opinion.
You see the Legions of poppys in the House and on the BBC and you wonder whether it was better that once.. slightly fewer people wore them because they
wanted to and not everyone nowadays because some dictat had been produced that compels them to appear all at once. I respected Jon Snow for deciding whether or not he wanted to wear one - isn't freedom of expression something that the poppy represents too?
Compelling and inducing firms to offer discounts and perks will be (ultimately) self defeating. Lifeboatmen are at least as worthy of any perk 'we' might get for doing or having done, our jobs - they go out in all weather and don't even get their fuel expenses back.