Well if Ryanair don't mislead in their adverts how do you explain some of the price comparisons with BA? Recently saw an advert that had the usual lowest FR fare vs highest BA fare nonsense, then noticed the last few BA fares were several hundred pounds higher (to places like Klagenfurt). Why? Yes its because BA don't even fly to the last destinations on the list and the fares were quoted (in very small print at the bottom) via VIE on Austrian or via FRA on Lufthansa. Why not just advertise London to Amsterdam at £5 on Ryanair and £900* on BA?. .. .*Fares quoted on BA and KLM via Singapore.