Its reality
As Finance Director of a company in a totally different industry... You guys are all bright enough to do equations. But you're lucky, you don't have to do them. It's that Dickens thing - income is 20 shillings and sixpence = happiness, otherwise not. And for the FD, or management, they have to make some ruthless decisions. Which simply put translate into forced unpaid leave or redundancies.
It's not a failed business model, as some have said. Its the combination of high fuel prices, a knackered world economy, banks that suddenly find it difficult to lend, and shareholders who would rather not stump up more money.
It restricts the choices a tad!