Ok,
Trying to be rational and calm about this - now this is where we will truly see whether the Government, local councils and the British public are really behind the Servicemen and women of the nation.
Wide publicity from the media, followed by pro-active investigation and questioning by the local council, enforced by a Governmental review.
Even if the last 2 (the local council and Government department) have no moral courage or interest, then if the British public genuinely and sincerely support Her Majesty's Armed Forces, then this chain could be out of business within a month as a boycott is widely enforced.
Now lets see if the British public really do support our lads and lasses when it counts or just providing hollow words and platitudes.