Javelin, why are you so keen to criticise the emergency services?
I am told that one of the two helicopters which attended was summoned, the other was positioning enroute & being in possesion of only basic details, went to render any extra assistance which may have possibly been required.
The premis of most of the emergency services, especially when any sort of aircraft is involved, is to assume the worst, especially if there is some doubt as to the exact location of incident, (i.e is it near housing, property, industrial areas etc), which is why such a substantial number of them were dispatched.
Upon arrival, they assess the actual need for their services and then stand down anyone who isn't required.
God forbid that you should ever be involved in a serious incident or a crash, but if you are, perhaps you'd prefer just the village Constable to respond on his bike with a water pistol?