I think there are some pretty valid arguments here, but please allow me to add:
The point that Sk is a big-fish in a small pond is quite valid. With that honor comes the envy of others, thus the big fish will often be precived as "arrogant" purely due to his size.
In my opinon they do a great job, an airline that has made a place for itself, not only in scandiland but around the glode, and please lets not forget many of the regionals up here, would not be where they are today without SK. In general:
1, The in-flight service (take it from a regular commuter) is exceptional in most cases
2, The uniform is a fashion statement of epic dimenssion - I hope other airlines have picked up some tips
3, You can say alot about the paint job, but its sticks out, and isn't that what its all about?
dick badcock:
In answer to your remark about the average new-hire. I think that arrogance is a character trait that can be found in all corners of the SK world, but the majority of their staff is a friendly and cooperative bunch of professionals. I am sure that arrogance also blooms amoung some of you co-workers!
Sorry folks - I do not drive for SK, but the competition