Fluke Skywalker:
My idea of a full service costing 150 quid + in economy class, is neither the all-day deli meal with BA nor crappy sandwiches with BMI and LH. With a 20 quid ticket on a Ryanair flight for example, the bits that would have made the flight "Full Service" cost about a fiver, I think that's enough said about value for money on flag carriers.