PPRuNe Forums - View Single Post - easyJet to go long - haul ?
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Old 27th December 2001 | 04:04
  #7 (permalink)  
Neo
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Nah, Bollocks! EasyJet's (and the other low-cost operators for that matter) business model depends on high utilisation of aircraft on short sectors - long haul requires a different model with higher costs. This would push them into closer competition with the established long-haul players who can rely on their business and first class to maintain margins while they flog their economy seats at a price the low-costers cannot match. Eventually, EasyJet would need to offer business and first class services to compete - and I can't see that fitting in with their cheap 'n cheerful approach.