Qantas and the Media Frenzy
The media blitz regarding Qantas,although it is unpalatable,may do some good in the longer term.
The Qantas shortcomings have been obvious to employees and customers for a number of years.Dixon has managed to either put spin on most problems or look at a media spend review with offending publications.
That appears to have come to an end.
The expectations of shareholders passengers and employees have not been met during Dixon's tenure
While Dixon and Jackson were show ponies Leigh Clifford is not.He would not be comfortable with the current circumstances.
CASA has been stirred into action and it too is under scrutiny.
The media is generally poorly informed and hysterical but can usually spot a fire before the smoke hits the atmosphere.
While painful and odious at present this attention will become an agent of positive change at the rat.
Live in hope
Semper Fi
Last edited by semper fidelis; 5th Aug 2008 at 12:42.