Jetstar's Market Demographic
Jet* appeals to the lower end of the market.The passengers who use JetStar would normally use a bus or have never flown before.
Start putting Jet* on routes where passengers are used to a full service carrier and passenger numbers will decline.
Rather than use Jet* many Japanese who wish to travel to Australia are now flying to Singapore and KL,transitting and then continuing on.
Jet * has limited appeal .You will not get high yield J Class pax using the orange star carrier.
There are too many downsides to Jet* for the experienced traveller.
It exists on price alone...the cost of fuel has all but destroyed any cost advantage it may have had.Anything above $85 a barrell and LCCs are bleeding red ink.Virgin has seen that and has changed its model accordingly.
Full service carriers have more leeway in what they can charge for a seat.Not a lot of leeway but enough
Jet * is being propped up by the Qantas Groups Resources...thats a fact