grasp more forsight & less foreskin
from the outset you would have to be a wombat not to recognise that people are amongst the top 3 items on both the balance sheet and P&L....that said however in a business that relies on "service" as the primary separation point, people are the critical success factor.
The paradox is that it's the 'people' who can facilitate the greatest cost savings AND MORE IMPORTANTLY, it is only through 'people' that the triggers to facilitate greater/incremental yeild during times of downturn are expedited.
I would bet an exclusive case of fine Macedon red that each and every QF person COULD, without any difficulty, identify logical, sensible and responsible cost savings that do not erode the critical service USP AND most importantly, still build business and yeild.
Sadly, one step above the operational level, the shoe box mentality becomes the myopic norm. Even sader still is the total absence of a leadership culture.
Together, these cumbersome overgeared isolated empires predicate the failure of any effort to empower those who ultimately create the revenue outcomes.
It's time to stop buggerising around over 2% with the LAME's et; al. and for all levels of Q, especially at the top, (and even some old school union stalwarts) to start grasping a little more foresight and a little less foreskin.
Interesting comment from a QF frequent flier (top 10) who was boarding an EK flight last week..... "the fish goes off from the head first"
PS: Saving idea #1 - cancel the self applause Virgin like bullsh#t Jetstar tv ads - claiming a Skytrax gong that really means nothing to the punter - just get back to core and start SELLING what Q does best.
here endeth the sermon