Jet2 do very well on the limited routes they have from BLK. In reality it was highly likely that the flight in question was near full, so Jet2, along with every lo co carrier charge a fortune for the last remaining seats.
Personally i find £36.98 (19th Oct) a bargain for a 2.5-3 hour flight to AGP. That includes the fare, taxes, charges and 1 hold bag.
10 years ago would you have been able to fly from BLK to AGP for example for less than £38 each way? No.
Jet2 need to get more realistic with their pricing when they are offering an inferior product
Leather Seats? 30" Seat Pitch (bmi baby 29", easyJet 29", Monarch 28", XL 29", Thomsonfly 29") A smart cabin crew uniform (not the fleeces that bmi baby wear)
Its not just Jet2 that put a low starting price, look at the caryr on Ryanair has had. It is simple yet clever marketing, say a customer visits the Jet2.com website and sees Manchester to Alicante, all charges £100 all over the home page. They then go on bmi baby website and see Manchester to Alicante from £19.99 all over their home page. Guess who they are most likely to book with based on price. bmi baby. You cant blame airlines for wanting to take money from their customers, after all they are all here to make a profit ...