Why on earth are GSM thowing their money away in poor advertising? Their reputation in the Liverpool area is worse than Gordon Brown due to their appalling mess last year when they because a laughing stock. They were headlines almost every week for all the wrong reasons. It would require a massive amount of
PR and several years grace or better still a name change to recover in the area.
Therefore everyone is now bemused (and some shocked) that they are advertising in the Region. Surely GSM must realise this and not try to flog a dead horse? Its complacency beyond belief.
They should keep their advertising budget to areas where they have at least some reputation intact.