Is there really a best time to launch long haul from LCY when offering a business product?
The bankers and investors based in the city really wouldn't know if there was a difference of a couple of pounds onto their ticket. They earn so much they would probably pay for the service due to:
1. Distance to the city
2. Can carry on using their BA frequent flyer programme
3. Avoid LHR, LGW and STN
4. Fly from one of the best airports in the country - and even if you don't like it you will only have to be there for 15 minutes!
5. Avoid US customs in the states, especially at JFK where it is terrible whatever class you fly in.
6. Fly on the eqivalent of a private a/c
BA have to fill less than fourty seats each way twice daily - pretty easy really, and they can pretty much charge what they like.