Having once worked in business travel I can see this being a major success
as the people who will use this will be the top bosses and bank officials who want to save as many hours by leaving the office and being at the airport yesterday and not getting stuck in mega traffic jams on the way the LHR
and going through endless delays at security, check in and boarding.
They are already corportate high rollers who will have already been sounded out by BA probably years ago and their needs and wishes well known by BA marketing and corporate sales
Ian