Someone is paying £18.66 for each persion to fly from Norwich to Dublin if they get 15,000 to go in one year. It is likely that some of that will end up on the local the council tax. The real nutters are those who are giving Flybe the money to make an thin route work. Any sane promotion should encorage people to go to Norwich instead of paying them to leave.
You would think it was an April 1st joke if it was not true.