daz211, a reasonable strategy if you're coming from a position of strength but J2 are hardly there, are they? Just imagine that they put, say 4 a/c into STN. I guarantee that RYR would wipe them out.
Why? Because they've done it before.
Go started EDI-DUB. RYR doubled frequency and sold all seats for £1 until Go went.
MyTravel lite started BHXDUB, RYR added frequency and then came and started BHXMJV at the same time. All fares £1 until Myt withdrew.
Doesn't like competition does Mad Mikey.