Tower to a/c on first contact (inbound) : 'ABC123 continue approach"
Tower to a/c taxing to hold, after being cleared to hold by ground: "ABC123 continue to the hold" !!!
Talk about tits on a bull!!!!!!!!!!!
In the first instance it implies that you're
not cleared to land so it's very useful! Unless you'd prefer "go around I say again go around acknowledge" instead?