Manage it properly
If this is indeed true I hope there will be a thorough screening, testing and interview phase before handing out places willy-nilly.
Uni is already full of half-assed teens who are only enrolled because everyone else did.
I find a lot of students like the 'idea' of aviation, but actually have very little knowledge about it. I think the fact learning to fly is so expensive weeds out the half-assed from the passionate, and opening the flood gates to anyone may be detrimental to the good students.
As long as the scheme is managed correctly, it will benefit the industry in the long run. If managed incorrectly, we may find that the good students take longer to achieve their goals due to the fact aeroplanes and instructors are busy reteaching the half-assed students who don't study at home, don't listen in briefings and don't care.