Sex God.
It's the power of suggestion. He's telling lies, and passing them of as facts so that poeple like Led Zep will believe him, and hopefully turn a few votes his way.
I don't know who genex is. But has anybody had a think about the age of the people that are pushing this thing (EBA 4)? Are they going to benefit more from having a bit more money now, rather than thinking about the future? In other words, these guys just want the money because they won't be around long enough to benefit from any GOAL or co-operation or whatever.