You know it really irrritates me that people assume there is no premium traffic ex Manchester and that everyone with money (so called) wants to fly from London.
I am fortunate that my job allows me to fly on business and I frequently have problem getting seats in Business on flights ex manchester and I usually find business quite full.
lets not forget that Cheshire is one of the most afluent parts of the country,
There is premium traffic from the regions and if the services are made available at the right times then they will be used.