Worthy subject. The trouble is that it is in the wrong place. Those of us who are SLF and interested enough to read PPRuNe are, I suppose almost by definition, more likely to pay attention to the safety briefing. (In fact, the last time I flew to Belfast City in an ATR full of suits, the cabin crew doing the demonstration seemed almost pathetically grateful that I paid attention to the briefing!) We are also more likely to be aware that it is good practice to count seats, check to see if the life jacket is there, door operation and so on.
We can talk about trampling on the clueless as they work out how to undo their belt, but do all know that is a joke, don't we? It is a pretty mean feat of agility to clamber over up to two people at any time (especially in Y class), let alone when everybody is trying to get to the exits in an emergency. Be blowed to survival of the fittest therefore, I would feel more comfortable about the message getting home and not risking impeding my survival. Is Goldies idea of repeating the safety card on the place mat as a way of reinforcing the message so bad? Also, has anybody from the USA replied to Deb Riechmann?