Harrogate,
I absolutely agree with your comments.
Wanting to make money is desperation?Rubbish.
I run a successful International business and I constantly change my strategy and business plan to suit rapidly changing market conditions.
Having a good sound business plan makes sense but when the plan is formulated, market conditions could be dramatically different so sticking with the original plan can be a disaster.
I would say Jet2 follow sound common sense logic and they are pretty smart and fast reacting in a difficult business.
wawkrk