What's all the fuss?
A little streamlining of the business is all that is needed. Just one or two loss leaders may be best go rid of to ensure better profitability to stabilise the markets. The Newcastle Gatwick route has served it's purpose and it's now time to move on to more profitable greener pastures. As for a possible LBA Ryanair base having some impact, that depends on the deal struck with the airport authority if it indeed happens. Bridgepoint will want to protect the routes already served by Jet2 at LBA, but there is still enormous potential for growth in new markets.