Following a prompt from another forum it seems that Turkish are for real.
The press release was originally thought to be from a Turkish news agency but it was a direct copy from the thy.com dated today. However it does not show on the English version of the site.
As my Turkish is non existent and I could not be bothered to find an
online translation I do not know exactly what it says other than new
for 2008 are destinations are listed which include Washington, Toronto, Birmingham, Lahore amongst others.
All I can say to that if true is
Peter