Mite have known the kiwis would come running to jeopardise us! Surprise surprise!!!
As far as a publicity campaign goes, I think the ALAEA should not focus on money at all. The general public would be offside immediately thinking the whole PIA campaign is about money.
The publicity campaign should focus on how Qantas is slowly jeopardising its reputation for safety. The outsourcing of maintenance to questionable MROs, the increased pressure on staff due to excessive workload (due to lack of staff) etc etc.
Get Joe public questioning Qantas's motives......not the engineers motives!