About 15 years ago, the FS peeps were visiting our UAS. They mentioned the FS calendar and how they were trying to improve the appeal. So they'd approached a consultant:
"We want to improve our 'penetration'..."
"OK - what's the target audience?"
"20-30 year old males, mostly"
"Bums and tits"
"What??!!"
"Bums and tits. That's all that will get their attention"
"But, but we couldn't possibly print such a thing. Just not on"
"Well, no-one is going to look at your calendar then. Good bye!"