There is a great deal of satisfaction to be had when you help contribute to a company getting back on its feet. One of the best times that I ever had was working with a group of motivated individulas who were determined to turn things around after a difficult period post a major organisational change. It was hard work and involved a lot of blood, sweat and tantrums; but I learned a hell of a lot from it and formed a number of strong relationships during that time. A good number of my colleagues turned their back on things when the going got tough, and to be honest that was the hardest thing to take; to see others leave and then badmouth the company. Funny thing was, a great deal of these people soon realised that the grass wasn't all that greener where they ended up. Usually never is in my experience.
Maybe parallels can be made with GSM? That would be great to see.