ITP, I agree that there need to be changes at the top of the Company, but I can't link your prospective action to that. It seems to me you're saying that the Company should be more profitable, and therefore you should be paid more. That just doesn't work (if I have interpreted you correctly).
I'm not mirroring the Company's attitude or statements; go back through what I have said on this thread. I am as critical of the Company's management as you are, but I take a different view from yours on the merits of strike action.