Lets give them a break, they are a new airline trying something different and once they get all their teething problems sorted have the potential to be a good niche carrier serving a market no other does at present. If the senior members of CC/FD are so unhappy then perhaps they should look elsewhere.
Are members of the management at UKIA from a certain other now non-operational UK airline which would give management experience in an airline set-up, not just a furniture company!