It also comes down to funding, AOPA do not have a full time web team, they have a guy based in Australia (
AFAIK) that does the website amongst many clients. AOPA do not want to divert essential funding from fighting the GA cause to having a spangly website.
Firstly that is a real chicken and egg. If you dont promote yourself dont be surprised if you dont get the funding.
Secondly, it doesnt take a web team to produce something better. Moreover it doesnt need to be flashy - I think most pilots are a bit more mature than that - just solid content that makes it clear we arent a bunch of amateurs that should be treated as such. Unfortunately image is all important.
Thank you for raising it.