Ah SARoperator - another one who just doesn't understand that SAR and combatSAR are 2 completely different disciplines
There are plenty of us with more than enough military ethos in the SAR world - some with numbers of medals that would make your eyelashes curl.
I know of several SAR boys facing OOA dets with more to come - none will shirk it.
The reality is that we operate mainly in a civilian environment and as such have to try to fit in or they won't understand what we do.
If you don't understand why the rearcrew wear bright red kit in the hills then I can't be a8sed to explain it to you.
Sense of service is a generational thing - the youth of today joing HM forces are not motivated by the same things as I was and in 20 years it will be different again - it's not only the SAR world that has this problem, look around you.