VS LHR - Here is the dilemma then. If you don't like it then leave. You have given a percentage of your working life to VS, to help VS maintain its reputation as a great carrier. Every now and then, you could have given that personal touch to a customer, that guarantees repeat business for the next 10 years. That could be worth a fortune to VS.
However, I would get paid more to work in a shoe shop, so pi55 of to that shoe shop, you are not wanted because you want parity with other airlines flying the same routes and that just is not acceptable.
BA can make a profit and pay well; Easy and the Charters pay more and mostly make a profit. So the problem must be the way the company is directed and managed. You would fit in well to that team coz fit in or **** off is a stalwart of British management technique!