On the offchance that someone from BA is reading this I would just like to say, that, having done a longhaul trip as a pax to China
last week I really was impressed as to how HARD they are all trying nowadays. No, seriously. In fact, at the end of the trip the Captain of the aircraft was even standing there, along with the cabin crew, saying goodbye to us all...and with a full load on a 747 that's a lot of people! I really do believe that this downturn is just a momentary 'blip'...so hang on in there guys, the good times will come again.