Huh? Okay, you've lost me. And tell me how advertising is going to help here? They're not trying to "get one over us". They're trying to run their business. Nothing more. Get over it. If you have an issue with it, put your price up and stick it to them in the wallets.
Why cant we lobby the government through public opinion so as to stop them from getting a free ride re: overseas workers and pilot loans that out TAXes pay for